At the end of this course you will learn ​how individuals and organizations use creativity and design thinking skills to identify and choose opportunities that enable innovation, including the following:

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• The nature of human creativity and innovation,

• How creativity and design thinking help business to solve complex problems,

• The process and tools of design thinking,

• Different creativity and design processes and how it can be used to generate better ideas,

• How to use a variety of tools to help validate your ideas to improve their chances for impact,

• The use of design sprints to integrate the different elements of the course into a systematic method for generating and testing new ideas,

• How to build organizations that support creative and innovative thinking.

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What you will learn

Participants will derive the following organisational benefits:

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• Throughout the programme, you will have the opportunity to apply Design Thinking on your business challenge and get coaching from the faculty and input from peers. 

• Acquire a set of proven tools to promote and execute innovation in your team: capturing insights, critical and creative thinking, ideation, prototyping, business model design. 

• Develop skills for innovating in business models: from value creation to value capture and growth. 

• Acquire skills to lead better unique and winning innovation projects. 

• Understand how to gain deeper customer understanding and improve your skills to interact with customers. 

• Learn how to quantify a value proposition and develop key selling arguments.

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Organisational Benefits

Participants will derive the following organisational benefits:

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• Discover new ways to utilize your organisation’s full potential by engaging all organisational levels in the generation of innovations. 

• Accelerate the flow of knowledge and ideas within and across the organisation through new skills. 

• Maximize value creation and value capture by innovations in your organisation through business model innovation. 

• Increase the breadth of innovative approaches and methods available to your organisation. 

• Apply the skillset on a real business challenge in your company with coaching by faculty and input from peers.

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Personal Benefits