Seminar Starts on
18-22 April 2022 at
Landmark Grand Hotel
Dubai, United Arab Emirates
About this Course
Design Thinking for Business Innovation
Innovation matters to everyone, including managers in small or large organizations, start-up entrepreneurs, those in government roles, or teachers.
This course looks at how individuals and organizations use creativity and design thinking skills to identify and choose opportunities that enable innovation. Creative problem solving skills are developed and enhanced through a range of real world activities. An overview of design thinking tools is provided to help students understand design thinking as a problem solving approach. Ideas developed through these processes are then applied to a customer discovery approach to understand their value in the market place.
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Creative, Engaging and Transforming
At the end of this course you will learn how individuals and organizations use creativity and design thinking skills to identify and choose opportunities that enable innovation, including the following:
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The nature of human creativity and innovation,
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How creativity and design thinking help business to solve complex problems,
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The process and tools of design thinking,
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Different creativity and design processes and how it can be used to generate better ideas,
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How to use a variety of tools to help validate your ideas to improve their chances for impact,
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The use of design sprints to integrate the different elements of the course into a systematic method for generating and testing new ideas,
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How to build organizations that support creative and innovative thinking.
What you will learn
Participants will derive the following organisational benefits:
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Throughout the programme, you will have the opportunity to apply Design Thinking on your business challenge and get coaching from the faculty and input from peers.
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Acquire a set of proven tools to promote and execute innovation in your team: capturing insights, critical and creative thinking, ideation, prototyping, business model design.
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Develop skills for innovating in business models: from value creation to value capture and growth.
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Acquire skills to lead better unique and winning innovation projects.
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Understand how to gain deeper customer understanding and improve your skills to interact with customers.
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Learn how to quantify a value proposition and develop key selling arguments.
Organisational Benefits
Participants will derive the following organisational benefits:
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Discover new ways to utilize your organisation’s full potential by engaging all organisational levels in the generation of innovations.
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Accelerate the flow of knowledge and ideas within and across the organisation through new skills.
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Maximize value creation and value capture by innovations in your organisation through business model innovation.
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Increase the breadth of innovative approaches and methods available to your organisation.
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Apply the skillset on a real business challenge in your company with coaching by faculty and input from peers.
Personal Benefits
Meet your Instructors
Mr. Redwan Kabour
Experienced Business Entrepreneur and Consultant with over 15 years Experience
Ms. Nicole Smart
International Corporate Trainer for Management and Leadership Development; Executive Coach; TEDx Speaker; NLP
Mr. Abdullah Assad
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An experienced Business Development Specialist and Business Training Specialist
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